The Canvas of Tomorrow: The Pros and Cons of Using AI to Create

Artificial Intelligence (AI) has permeated nearly every aspect of modern life, art and design being no exceptions. AI-powered tools and algorithms have opened new possibilities for artists, revolutionizing the creative process. However, with this transformative technology comes a set of advantages and drawbacks that we must explore.

Most obviously negatively, while AI can mimic human creativity to a certain extent, it lacks the emotional depth and personal touch that comes naturally to human artists and designers. The art created by AI may lack the soul and authenticity that resonates deeply with audiences. Over-reliance on algorithms can additionally lead to a lack of originality and creativity in the long run. Creatives must strike a balance between using AI as a tool for inspiration and relying on their instincts and unique perspectives to produce truly authentic works.

Similarly, widespread adoption of AI for the production of art may potentially lead to job displacement for human creatives. AI can streamline certain processes, but we must encourage collaboration between humans and AI rather than complete replacement.

AI-generated artwork also raises questions about ownership, copyright, and plagiarism. Determining the rightful ownership and originality of AI-created pieces can be complex and may require new legal frameworks to address these concerns, and concerns about the inherent biases embedded in the human input necessary to “teach” AI with existing data.

AI-Generated Examples:

Napoleon Bonaparte portrait, cinematic lighting --ar 16:9

Despite its drawbacks, AI tools can augment an artist's or designer's creativity by providing innovative ideas and solutions. They can automate repetitive tasks, allowing creators to focus on more complex and imaginative aspects of their work, increasing productivity and a broader range of creative outputs.

Besides augmentation of mundane manual work, this technology empowers individuals who may not have formal training in art or design to express themselves creatively, democratizing access to such expression. With user-friendly AI tools, amateurs and enthusiasts can explore their artistic talents, leading to a more inclusive and diverse creative community.

AI-driven design can further analyze user behavior and preferences, tailoring art and design to individual tastes. This personalization enhances user experience in various fields, from website design to advertising, resulting in more engaging and impactful visual content.

Ogilvy Paris thinks outside the frame using AI to extend its 25 year ad saga for Nestle’s La Laitière, inspired by famous Vermeer painting: The Milkmaid (La Laitière in French). Using DALL-E new Outpainting feature, the Ogilvy creative team gives art direction in text prompt that the AI responds to by generating new artwork imagery that’s in-keeping with the original “oil-on-canvas” realized by the paint brush of Dutch artist, Johannes Vermeer, over 350 years ago. Watch the progression of the work.