2023 Holiday Branding: Campaigns That Stand Out
IKEA’s Christmas campaign
As the holiday season approaches, brands don their festive attire and the art of holiday branding takes center stage. These exemplary companies go beyond selling products to curate experiences, evoke emotions, and become an integral part of the holiday traditions.
Spotify
If you haven't encountered Spotify's yearly "Wrapped" campaign, you're overlooking one of the most innovative holiday marketing initiatives in recent years. Since 2016, the brand has examined users' streaming patterns, presenting each customer with a personalized snapshot—a musical "year in review."
Starbucks
Coffeehouse behemoth Starbucks embraces the season with festive drinks and the much-anticipated release of its annual holiday cup designs. The warmth and familiarity of Starbucks' holiday beverages, coupled with the cozy ambiance of their ornamented stores, make it a go-to destination for a taste of holiday indulgence.
Starbucks 2023 holiday cups
Coca-Cola
Coca-Cola’s iconic "Holidays are Coming" campaign has been a herald of the holiday season for decades. The company’s decorated Holiday Caravan and heartwarming commercials featuring the jolly Santa Claus embed themselves in the American tradition, symbolizing the festive spirit and the joy of sharing.
Macy’s
The retail giant transforms its stores into enchanting winter wonderlands, captivating shoppers and onlookers alike. The annual Thanksgiving Day Parade, a Macy's tradition since 1924, features giant character balloons and performances, marking the official start of the holiday season and drawing millions of spectators each year.
Apple
Apple's holiday commercials have become highly anticipated, weaving emotional narratives that resonate with the essence of the season. Their visually stunning ads often revolve around themes of family, love, and creativity, emphasizing the role of technology in connecting people during the holidays.
LEGO
LEGO brings families together during the holidays with its festive-themed sets that inspire creativity and imaginative play. From winter villages to holiday scenes, LEGO sets become a staple in many households, fostering quality time and the joy of building during the festivities.
Target
Renowned for its comprehensive approach to the holiday season, Target transcends retail to become a festive cultural hub. Adorning its spaces with tasteful decorations and orchestrating spirited advertising campaigns, Target curates an inviting atmosphere where shoppers engage in shared holiday experiences, fostering a sense of community and conviviality amid the seasonal hustle and bustle.
Sephora
This holiday marketing campaign is a festive blend of luxury and innovation. Highlighting exclusive collections and limited-edition sets, the campaign creates a personalized shopping experience through engaging content on social media, emails, and in-store displays. Special promotions and interactive elements enhance the joy of giving, making Sephora the ultimate destination for holiday beauty gifting.
Chevrolet
The heartwarming "A Holiday to Remember" commercial, showcases their vehicles in festive and memorable settings. The ad highlights Chevrolet as an integral part of joyous holiday moments, from snowy road trips to family gatherings. The campaign, extending to social media and promotions, aims to connect with customers and position Chevrolet as the ideal choice for creating special holiday memories.
